Since Apple Computer Co. was founded on April 1, 1976 they have made many new advancements in their company, as well as technology overall. In 2007 Apple Computer Co. changed their company name to Apple. In Apple’s first year of business they made revenue of approximately 133,332 dollars, selling only 200 of the first generation Mac Computer. In 2012 Apple profited over 38 billion dollars, which is equivalent to making 1,200 dollars every second. How has apple been so profitable?
Today, Apple’s products range from iPhones to iMacs, with everything in between. This variety makes their customers very satisfied to have many choices of what they would like to purchase. Products range from 8GB to 64GB, also for the computers there can be additional storage that can be purchased. Apple’s key to being so profitable is coming out with a new product or a product version every year. The original iPhone was manufactured on June 29, 2007 there has been many improvements in the software and design. Since the original iPhone was made there has been six new iPhones, including the iPhone 3gs, iPhone 4, iPhone 4s, the iPhone 5, 5s, and also the iPhone 5c. In the opening weekend of the iPhone 5s, over 9 million phones were sold worldwide.
Another product in Apple’s lineup is the iPods, and the iPads. These products have also been extremely successful. Combined they profit as much as the iPhone series does, or maybe even more.
The main question people ask is, “What is different about the last generation of this product?” almost all of apples new products have the same design, just faster processors or better graphics. This is what most Apple customers say about Apple’s new products. Every once in a few product generations there is a new design released, for example the iPhone 5s has a new design, including a fingerprint sensor and also new color ways, but is the new iPhone worth the starting price of 199 dollars with a two year contract?
Some customers who use the phone or computer just as a daily use item would say it is not worth the price, but there is a large group of people around the world that need to have the latest and greatest gadgets. This large group of people is what makes Apple their huge profit, and makes Apple the top technology company.
Apple has been a successful company since they started in 1976, but today they are making the most technological advancements over any other company. For example, Windows or Dell is trying to catch up, making tablets or faster, thinner, lighter computers. Still, Apple leaves them in the dust as they generate new products yearly, that a sure to wow their customers around the world today.
Without Apple in today’s society, there would probably not be as advance of computers and phones, including phones that aren’t even a half an inch thick. Apple surely seems like an essential part of today’s technological society.